WAPI is a cross-border fulfillment and logistics platform for ecommerce sellers, with a particular focus on cash on delivery (COD) and experience supporting large COD merchants. With warehouses across Europe and Mexico and a broad courier lineup, we offer wide coverage, flexible shipping options, and competitive costs. Most of our clients sell supplements and cosmetics, but we also take on sellers across other verticals. Our software uses in-house AI agents to automate key workflows and help reduce errors across shipping, inventory visibility, and returns.
In 2018, Aleksandr Fridman and Oleg Aingorn took a long, honest look at the everyday friction in cross border ecommerce and decided to build something better together. That conversation became the first step of WAPI.
WAPI grew to a team of 23 people and established the operational routines that supported its early growth. The focus was on building repeatable warehouse processes and reliable delivery execution for its first clients.
WAPI built a network of 8 warehouses across Europe, expanding from a single-site operation into a multi-country fulfillment footprint. This step enabled faster last-mile delivery, broader market coverage, and laid the groundwork for cross-border logistics at scale.
WAPI completed its in-house software platform and formed a dedicated IT team, bringing core technology fully under its own control. In 2024, the company also opened its own facility in Slovakia (WAPI SK fulfillment), adding greater operational independence.
Today, WAPI operates 16+ warehouses across Europe and Mexico and supports a team of 60 people. Its network is built to package and ship 600,000 shipments per month, helping clients turn international growth into an efficient everyday routine.
Aleksandr Fridman and Oleg Aingorn have known each other since their early years in Riga, Latvia, and their friendship has stayed close through every chapter of life. Aleksandr built deep experience in warehousing logistics and international transport, while Oleg focused on finance and operational systems. That mix of trust, care, and complementary strengths still shapes how WAPI is built and how the team works.
Visionary behind WAPI, Aleksandr combines deep logistics expertise with product leadership. He drives strategy, product direction, and partnerships. Known for out of the box thinking, he encourages teams to challenge assumptions and build smarter, more scalable solutions.
20+ years in logistics and scaling businesses.
Oleg leads WAPI's financial strategy and operational sustainability. He focuses on budgeting, planning, and performance metrics to keep the business stable as it scales. He also manages financing, builds financial resilience, and hedges key risks to support efficient growth.
15+ years in finance, banking, and risk management.
Yury turns WAPI's strategy into execution by connecting operations, finance, and cross-functional teams within one effective system. With a calm, analytical approach, he brings clarity to complex situations, helps teams work together, and moves projects forward from idea to implementation.
15+ years turning complex ops into reliable execution.
We help ecommerce businesses move from local to cross-border — fast. With WAPI, new countries and sales channels become accessible without rebuilding logistics from scratch. 1,000+ sellers trust WAPI to expand across 30+ countries, launch on 50+ marketplaces, and ship with 60+ delivery partners.
Our tech and warehouse network are built for consistent delivery performance. 99% of orders arrive within SLA, based on internal data. You stay focused on growth while WAPI takes care of storage, shipping execution, and returns, reducing uncertainty and operational risk.
WAPI helps sellers reduce logistics costs and enter new sales channels across Europe and Mexico. That means stronger margins and more room to reinvest in your brand. Teams also save time and effort by reducing manual coordination across logistics, support, and IT workflows.
WAPI's all-in-one dashboard replaces fragmented workflows with a clean interface. Inventory, shipping, tracking, and returns stay in one system. Some teams reduce manual operations by up to 40%, based on internal client data.
"WAPI is built out of love for the seller who wants their product to be everywhere, not only in the store around the corner. It is a story about ecommerce and the people who live and breathe online trade."
Connect your storefront to WAPI's fulfillment network across Europe
Manage inventory across multiple warehouses
Create shipping labels and process orders in one place
Monitor deliveries with clear tracking
Handle returns and restocking workflows
Keep daily operations visible in one intuitive dashboard
Scale with consistent workflows as order volume grows
From Lisbon to Vilnius, we have you covered. We also operate in Mexico, extending WAPI fulfillment beyond Europe and the United Kingdom. Our fulfillment centers are strategically located to help minimize shipping times and costs.
Facilities include secure pallet and shelf storage, barcode scanning and smart sorting, lot tracking, bin level inventory tracking, location based storage, and return handling with restocking.
Countries we operate in: Austria, Belgium, Bulgaria, Switzerland, Cyprus, Czechia, Germany, Denmark, Estonia, Spain, Finland, France, Greece, Croatia, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Latvia, Monaco, Malta, the Netherlands, Poland, Portugal, Romania, Sweden, Slovenia, Slovakia, the United Kingdom, and Mexico.
In 2025, WAPI was recognized with a Global Recognition Award for advancing ecommerce fulfillment across Europe and the United Kingdom.
Great logistics is invisible: when WAPI does its job right, our clients forget we're there — and that's the point.
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