We keep your products in 1 of our warehouses, and every connected sales channel uses the same stock: TikTok Shop, your own website and the marketplaces. From that warehouse we send orders inside the country and across the border. You do not need to keep separate stock for TikTok.
Available in Spain, the United Kingdom, Germany and Italy. France and Ireland are opening next.
Of your stock stays available to every connected sales channel
We pick and pack every order within 12 hours
Parcels a month: the total capacity of our warehouse network, for all clients together
Connect your channels, send stock once, and let the warehouse handle the rest. No manual stock splitting, no channel-by-channel packing.
WAPI connects directly to the TikTok Shop API. New orders come in, and we send your new stock numbers back to every connected channel you sell on.
Your supplier can send the goods straight to us, so the goods never go to your office first. There is no minimum delivery size, and one box is enough to start.
We pack every order within 12 hours, so it leaves inside the deadline TikTok sets for your country. We take the products from the same stock, no matter which channel the order came from.
A customer sends a parcel back to the warehouse that sent it. We check the product. If it is still good, we put it back on the shelf and you can sell it again.
With Fulfilled by TikTok, you send part of your stock to a TikTok warehouse. You decide in advance how much to send. Demand on TikTok can change fast.
Fulfilled by TikTok
WAPI
One stockWhen a video sells fast, can you use all the stock you already own?
The same questions, answered for a seller who uses TikTok Shop and other channels.
| Evaluation criterion | Fulfilled by TikTok | You send the orders yourself | WAPI |
|---|---|---|---|
| Where you can sell this stock | On TikTok Shop only | On all your channels | On all your connected channels |
| A video becomes popular and your TikTok stock ends | Orders ship only from the stock in the FBT warehouse | You pack orders until the stock ends | All connected channels use the same stock |
| What you must decide first | How much stock to send to TikTok | How many hours you will spend packing | No need to split stock in advance. All connected channels sell from the same stock |
| Where your products are kept | In Germany or Spain | In your office, home or garage | In 1 country, and we send across the border from there |
| How long delivery takes | 24 to 48 hours in Germany and Spain. 3 to 5 days to other countries | It depends on the carrier you choose | 24 to 48 hours in that country. 3 to 5 days across a border |
| Who packs the order at 11 p.m. | TikTok | You | The warehouse team |
| Connection to TikTok Shop | Included | Manual, or your own tool | Direct TikTok Shop API |
| Returns | To the FBT warehouse, under TikTok's return rules |
Back to you. You check it yourself |
Back to the same warehouse. We check it and can send you a photo |
Based on TikTok Shop Academy policies for the UK and the EU, checked on 09 October 2026. Rules depend on the country and shipping type and can change.
Links:
TikTok Shop UK Customer Order Shipping Policy
TikTok Shop EU Customer Order Shipping Policy
Not sure which option fits you?
We keep your stock in 1 of these countries. A local order reaches the buyer in 24 to 48 hours, and from the same stock we can send orders to other countries too.
Our GEOs
Spain
United Kingdom
Germany
Italy
France
Opening soon
Ireland
Opening soon
Do you sell in another country? Tell us which one. This helps us decide where to open next.
Supplements and cosmetics are our biggest categories. They also sell very well on TikTok Shop in Europe.
These products are small and break easily. We pack them so they arrive whole, and we check every return before it goes back on the shelf.
We check expiry dates, and FEFO handling is available. The oldest stock goes out first, so your products do not sit on the shelf until the date is close.
Many sizes and colors, and many returns. We check each return, send you a photo if you ask, and put it back on the shelf the same week.
Do you sell one of these
on TikTok Shop?
TikTok Shop orders and all your other orders sit in 1 list, in 1 system.
Orders, returns and stock sit in 1 system. We built it and we run it, so we can change it when a client asks.
We connect to Shopify, WooCommerce and the main marketplaces. All your orders arrive in the same place.
When we give a parcel to the carrier, the tracking number goes back to your Seller Center automatically. You upload nothing by hand, and your Valid Tracking Rate (the share of orders with valid tracking from an approved carrier) stays high.
TikTok tracks how fast and how well you ship. If your results drop too low, TikTok can limit how many orders your shop receives. A sudden sales spike makes these rules harder to follow.
It is everything that happens after a customer buys. You keep the products in a warehouse, collect each order, pack it, and give it to a carrier on time. You can do this work yourself, or you can pay a fulfillment company to do it.
The shop inside the TikTok app. A customer watches a video, taps the product and pays without leaving TikTok. The seller chooses how to ship: with TikTok's logistics or with their own partner.
This is the setting where you keep your products and choose your own logistics partner. TikTok still decides how fast you must send orders and which carriers you can use.
TikTok sets a deadline to send each order. It depends on the country and the shipping type. If you are often late, TikTok can limit how many orders your shop receives.
TikTok and TikTok Shop are trademarks of their respective owner.
WAPI is an independent fulfillment provider and is not affiliated with, endorsed by or sponsored by TikTok.
You talk to a person from the team, not to a support queue.
Yes. Your stock sits in 1 of our warehouses, and every connected sales channel uses it: TikTok Shop, your own website and the marketplaces. You do not need to keep separate stock for TikTok.
Fulfilled by TikTok (FBT) is TikTok’s own fulfillment service. You send part of your stock to a TikTok warehouse and decide in advance how much to send. Orders on TikTok Shop ship only from that stock.
With WAPI, all connected channels use the same stock, so a popular video can sell all the stock you have in the warehouse, not only the part you set aside for TikTok. With Fulfilled by TikTok, orders ship only from the stock in the FBT warehouse.
Yes. With Ship by Seller you keep your products with your own logistics partner, even in countries where Fulfilled by TikTok works. TikTok still decides how fast you must send orders and which carriers you can use.
Yes. Choose Ship by Seller in TikTok Shop and keep your products with a fulfillment company like WAPI. We pack every order within 12 hours and hand it to a carrier from TikTok Shop’s approved list.
TikTok sets a deadline to send each order. It depends on the country and the shipping type. We pick and pack every order within 12 hours, so it leaves inside the deadline TikTok sets for your country.
We keep stock in Spain, the United Kingdom, Germany and Italy. France and Ireland are opening next. A local order reaches the buyer in 24 to 48 hours, and from the same stock we can send orders to other countries too.
Tell us what you sell and where
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