WAPI runs cash on delivery fulfillment across 19 markets in Europe and Mexico, with 16+ warehouses and real-time call center webhooks. Typical buyout in our strongest markets sits at 75–85%. Weekly payouts, margin-based pricing, no per-order commission.
Buyout (the share of COD orders that customers actually accept and pay for on delivery) is the metric that decides whether a COD campaign turns a profit. Your CPA, your margins, and your cash flow all run through it. These are typical buyout rates for clients running disciplined call-center recovery on top of WAPI’s webhook signals. The figures move with vertical, traffic source, and call center quality, but the operational floor is consistent across our network.
| Market | Buyout rate | Avg order value | Avg items / order |
|---|---|---|---|
| Romania | 85% | €105 | 4 |
| Slovakia | 84% | €114 | 4 |
| Spain | 83% | €109 | 3 |
| Hungary | 82% | €100 | 5 |
| Portugal | 79% | €112 | 3 |
| Germany | 78% | €155 | 3 |
| Austria | 77% | €190 | 4 |
| Lithuania | 76% | €120 | 5 |
Buyout rates are indicative and depend on a number of factors: vertical, offer and creative quality, call-center recovery, season, and the seller’s own product, pricing and customer experience among them. Your numbers will sit somewhere once the offer is live. Buyout rates for our other supported markets are shared on request. Get rates for your markets →
Four things that matter when you’re running European COD at scale. Here’s what WAPI does on each.
WAPI fires a webhook into your call center system the moment a courier flags a problem (failed first attempt, customer unreachable, address mismatch, refused at the door). Your team has a recovery window before the parcel turns around. In practice this swings the buyout rate 10–15% compared to providers that just ship and hope.
WAPI lets you bring stock to one regional hub and ship across the surrounding markets: one contract, one integration, one inventory pool. A single batch at the Slovakia hub reaches Austria, Hungary, Czechia, Croatia, and Slovenia, without standing up separate operations in each. How the fulfillment software handles it →
WAPI earns when your orders deliver and get paid. No per-order commission. Payouts go out weekly on schedule, regardless of when individual carriers settle. The Logistic Minimum Fee is €500 per month, which is a rounding error for clients running real volume.
WAPI exposes a full API for order creation, stock visibility, real-time status tracking, post-delivery events, and reimbursement reporting. Works with Keitaro, Binom, RedTrack and other trackers. Your team builds the connector once against WAPI’s documented endpoints.
Skincare brand running COD across multiple European markets. After moving fulfillment to WAPI, they hit a 78% average buyout rate across active markets and 85.6% in the top-performing region.
Read the full case study →Started with COD in one European market. Now ships to ten countries (Germany, Italy, Hungary, Poland, Romania and others) through a single inventory pool and one integration with WAPI, instead of standing up local fulfillment in each.
The list below is the answer to “do you ship to my market?” If you’re running COD anywhere in Europe, or in Mexico, you’re almost certainly looking at it.
Mexico: outside the EU, served from WAPI’s Mexico City warehouse, on the same platform and contract. Cyprus and Greece are COD markets too, served cross-border from the Slovakia hub.
How it’s structured under the hood: stock is pooled at regional warehouses in Slovakia, Poland, Romania, and Spain, then shipped cross-border into the surrounding countries. One contract and one integration cover any combination of markets above. You don’t pick a hub, you pick markets.
Hubs aren’t an internal logistics detail. They’re the reason you can run more markets on less capital. Three concrete advantages:
One pooled inventory serving a whole region means you don’t pre-position and overstock separately in every country. Your capital stays liquid and you carry fewer dead SKUs.
Opening a new country is a routing change at the hub, not a new warehouse, contract, or integration. You can switch a market on or off as your campaigns demand.
Consolidated volume at a regional hub earns better carrier rates than scattered local shipments, and returns come back to one place instead of many.
Honest positioning saves everyone time. WAPI is the operational layer underneath your CPA stack, not a replacement for it. We’re not the right partner if you’re looking for:
If you bring your own leads and tracker, WAPI plugs in underneath. Need a recovery phone team too? WAPI can connect you with vetted partner call centers experienced in COD for your markets.
The choice depends on volume and where your operational pain is.
| WAPI | Generalist 3PL | Local-only carrier | |
|---|---|---|---|
| Country coverage | 19 COD markets | Patchy across COD-heavy regions | Single market |
| Cross-border hubs | 4 regional hubs | Rarely consolidated | None |
| Buyout management | Real-time webhooks on trouble statuses | Standard tracking only | Carrier-dependent |
| Payout cycle | Weekly, scheduled | Per contract, variable | Carrier-dependent |
| Commercial model | Margin-based, no per-order commission | Commission per order | Per-shipment pricing |
| Vertical fit | Supplements, cosmetics, animal care | Generalist | Generalist |
| API & integration | Open API + webhooks | Varies | Limited |
WAPI exposes a full open API. Build the connection once, run it forever. No proprietary middleware between you and your fulfillment.
No ticket queue, no generic inbox. Reach out to our sales experts directly. They map your markets, walk you through the COD model and pricing, and get your launch moving, usually within one business day.
Send a request with your markets, volume and vertical, and WAPI replies with coverage data, the pricing model, and an onboarding timeline, usually within one business day.
Market-level detail for the five highest-volume COD markets WAPI serves. Each block covers the local term, the warehouse footprint, and the operational specifics that matter for brands and media buyers planning a launch.
WAPI handles German Nachnahme (cash on delivery) primarily on higher-ticket supplements, cosmetics and B2B shipments. These are verticals where the buyer wants to inspect the parcel before paying and the Nachnahme trust signal materially lifts conversion. WAPI’s German COD shipments use German-language SMS notifications, two-attempt delivery, and 24–48-hour transit across the DACH region.
See WAPI warehouses in Germany →In Italy, contrassegno remains a default payment option for first-time online buyers and across Central and Southern regions, particularly in supplements, cosmetics and consumer electronics. WAPI ships Italian COD orders from its own warehouse in Rimini, with Italian-language customer notifications, two delivery attempts and real-time tracking. Average buyout on WAPI’s Italian COD network is 79%, with a €125 average order value and 24–48-hour domestic delivery.
See WAPI fulfillment in Italy →WAPI’s Spain hub also covers Portugal, with 83% average buyout on Spanish contra reembolso orders and a €109 average order value. The contra reembolso market is particularly strong in fashion, nutraceuticals and consumer electronics, where buyer trust gates conversion. Spanish-language SMS notifications, two-attempt delivery and weekly EUR payouts on Spanish COD volume are standard.
See WAPI warehouses in Spain →Poland has one of the highest COD adoption rates in the EU, where pobranie is a default expectation for many Polish online buyers in electronics, apparel and health categories. WAPI’s Poland hub ships pobranie orders through major Polish carriers with Polish-language SMS notifications, next-day delivery in major metros, and serves Czechia, Estonia, Germany, Latvia, Lithuania and Slovakia cross-border from the same footprint.
See WAPI warehouses in Poland →Slovakia is one of WAPI’s strongest COD markets, with 84% average buyout and €114 average order value. Slovak dobierka is still chosen by a significant share of online shoppers. WAPI’s Slovakia hub covers domestic delivery within 24 hours alongside cross-border flow into ten surrounding markets, with full SMS tracking, two delivery attempts, and automated financial reporting on every Slovak COD order.
See WAPI warehouses in Slovakia →Cash on delivery (COD) is a payment method where the customer pays for an ecommerce order at the moment of physical delivery, rather than at checkout. In Europe, COD is known locally as Nachnahme (Germany), contrassegno (Italy), contra reembolso (Spain), pobranie (Poland) and dobierka (Slovakia). COD is preferred by buyers who value the ability to inspect the parcel before paying, and remains a meaningful share of ecommerce conversions in Central and Eastern Europe.
German Nachnahme (cash on delivery) is most common on higher-ticket supplements, cosmetics and B2B shipments where the buyer wants to inspect the parcel before paying. WAPI handles German COD with German-language SMS notifications, two-attempt delivery, and 24–48h transit across the DACH region. Average buyout on WAPI’s German COD network is 78% with an AOV of €155, both figures from the markets table above.
WAPI handles Italian COD (contrassegno) from its own warehouse in Rimini, with Italian-language notifications, two delivery attempts and 24–48h domestic delivery. Average buyout on WAPI’s Italian COD network is 79%, with a €125 average order value. Performance varies by vertical and call-center recovery quality, but contrassegno is strongest in supplements, cosmetics and consumer electronics.
Pobranie is the Polish term for cash on delivery. Poland has one of the EU’s highest COD adoption rates, especially in electronics, apparel and health verticals. WAPI’s Poland hub ships pobranie parcels through major Polish carriers with Polish-language SMS notifications, next-day delivery in metro areas, and two delivery attempts before return. Payouts on Polish pobranie orders go through WAPI’s standard weekly EUR cycle.
Yes. CPA buyers running European COD volume are WAPI’s core segment. WAPI does not operate a CPA network itself, which means WAPI is not competing with you for offers or buyers.
WAPI fires webhook events on trouble statuses (failed first attempt, unreachable, address mismatch, refused at door) and your call center has a recovery window before the parcel turns around. You can use your own call center, or WAPI can connect you with vetted partner call centers experienced in COD recovery for your target markets and languages.
WAPI’s commercial model is margin-based, with no per-order commission. WAPI earns when your orders deliver and get paid. Weekly payouts in EUR on schedule, regardless of when individual carriers settle. Logistic Minimum Fee is €500 per month.
Yes. WAPI’s open API supports integration with Keitaro, Binom, RedTrack, and any other tracker that can make HTTP requests. WAPI does not ship a turnkey connector, so your dev team builds it against WAPI’s documented endpoints. Typical integration time is 1–2 weeks.
WAPI covers 19 COD markets across Europe and Mexico. Core verticals are supplements (nutra), cosmetics, and animal care. Perfume is supported with MSDS documentation. WAPI does not handle hazmat, alcohol, food/perishables, bulky goods, or anything marked for Russia or Belarus.
WAPI launches new clients in 48 hours to 2 weeks. The variance is mostly on your side: product data, compliance documents for supplements, integration credentials, call center contact details. Once you’re ready, WAPI moves quickly.
Yes. WAPI pays out weekly, on schedule, in EUR. WAPI does not wait for carrier settlements before paying you. Cash flow is one of the things WAPI hears from CPA buyers about most often when they describe their old 3PL. WAPI built the model to remove it as a worry.
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