How GKH Achieved 3x Order Volume and 35% Higher Customer Satisfaction with WAPI

"Our business has grown significantly, especially in Germany & Italy. Before WAPI, we were stuck with logistical difficulties, delays, and rising costs. WAPI helped us streamline fulfillment, cut shipping costs by 20%, and improve customer satisfaction by 35%. Their Amazon Prep and kitting solutions have been critical for our expansion. We're extremely satisfied with the work of WAPI. "

GKH Team

Challenges

❌ Delays and operational bottlenecks
❌ Lack of visibility across Shopify + Amazon flows
❌ High labor costs due to manual processes

Result

✅ 2–3 day reduction in average delivery time across key European markets
✅ 20% reduction in shipping costs
✅ 25% increase in delivery speed
✅ 40% Amazon Prep errors reduction, eliminating shipment delays
✅ 35% improvement in customer satisfaction

Customer Profile

GKHair is a global leader in hair cosmetics, operating in over 75 countries. With a rapidly growing e-commerce footprint – especially in Germany and Italy – GKH saw order volumes increase from 100–150 monthly orders to over 350–450 per month. But success brought complexity: custom Amazon kits, regulatory prep, and cross-border logistics were draining the team’s time and resources. That’s when WAPI stepped in.

About GKHair

Selling in multiple countries was never the problem – delivering consistently and efficiently was. GKHair, known for its high-end haircare range, found its European growth blocked by manual fulfillment tasks, mounting Amazon requirements, and increasingly complex order types. What they needed wasn’t just a warehouse – it was a system. WAPI delivered automation, structure, and visibility, turning fulfillment from a bottleneck into a growth channel. This is the story of how GKHair streamlined its Amazon bundle operations and expanded its European market reach.

What WAPI Delivered?

WAPI provided GKHair with a scalable, efficient, and automated fulfillment solution that directly supported growth across Europe. Key deliverables included:

Centralized Kit Assembly: WAPI’s warehouses assemble GKHair’s customized Amazon kits according to specifications, ready for stock and sale.
Automated Amazon Prep: Orders, both kits and single units, are prepared and shipped fully compliant with Amazon’s requirements, reducing errors and delays.
Seamless Shopify Integration: Live syncing of inventory and orders ensures real-time visibility across GKHair’s online stores and WAPI’s warehouses.
Optimized Cross-Border Fulfillment: Fast, local deliveries across multiple European markets, reducing shipping times by 2–3 days and lowering costs by 20%.
Real-Time Order Execution & Tracking: GKHair has full control over kit combinations, outbound shipments, and inventory, enabling accurate and timely fulfillment at scale.

Seamless Control with WAPI’s Intuitive UI

The impact was immediate. With WAPI, GKH now operates a scalable kit fulfillment model that feeds directly into Amazon’s logistics ecosystem.

3X increase in order volume without added overhead
Reduced average delivery time by 2–3 days across key European markets.
Full control over kit combinations with real-time warehouse execution
Seamless Amazon Prep handling, reducing prep errors and shipment delays
Shopify integration ensures real-time sync across channels
Achieved 97% order accuracy, improving customer satisfaction and reducing returns.
Today, GKH confidently sells bundled and single-unit haircare products across Europe. By outsourcing logistics to WAPI, they’ve freed internal resources and accelerated cross-border growth.

What’s Next for GKHair?

With a solid logistics foundation in place, GKHair is poised for further European expansion. Plans include:

Doubling down on high-performing markets (Germany & Italy)
Expanding the product line with new kits and single units
Testing new advertising channels with confidence, supported by WAPI’s analytics and fulfillment insights

By partnering with WAPI, GKHair can scale faster, smarter, and more strategically across Europe.