How Aphroly Streamlined 5 Stores and Nailed 78% COD Rates

“WAPI has been a game-changer for our business. With their integrated system, we can manage all our Shopify stores in one place, track performance across markets, and make informed decisions about where to invest. Their expertise in cross-border logistics and COD services has allowed us to scale confidently and efficiently.”

Aphroly Team

Challenges

❌ Lack of a unified platform to monitor finances, orders, and inventory across geographically segmented Shopify stores.
❌ COD logistics confusion-how to offer cash on delivery in multiple countries while still tracking and predicting redemption rates?
❌ No insight into performance by geography, making it impossible to know where to double down and which markets to pause.

Result

✅ 78% average COD redemption rate across all active markets
✅ 85.6% COD redemption in the client’s highest-performing region
✅ 5 Shopify stores centralized into one ecosystem via WAPI
✅ 100% real-time sync between orders, inventory, and payments
✅ Product line expansion from 1 SKU to a diversified catalog
✅ Monthly insights enabling strategic market prioritization

Customer Profile

To support this growth, the founder launched additional stores — but with no background in logistics, the operational side became a challenge. Managing cross-border inventory, setting up local delivery flows, and implementing region-specific payment methods like Cash on Delivery (COD) quickly became overwhelming. That’s when WAPI stepped in — not just as a fulfillment provider, but as a full-stack partner helping Aphroly streamline logistics, simplify multi-store management, and power its international expansion

About Aphroly

Aphroly is a French-born e-commerce brand launched by a solo founder with a clear mission: expand beyond France and tap into high-potential European markets. Built on Shopify, the supplement brand began with a single store but quickly noticed traction from abroad and started testing paid traffic in multiple countries to validate demand and optimize conversions.

What WAPI Delivered?

Rather than treating logistics as an isolated function, WAPI connected all the dots across the client’s e-commerce infrastructure – turning chaos into clarity.

  • Connected all 5 Shopify stores into one centralized platform
  • Enabled a clear, live overview of orders, inbound and outbound logistics, and financial performance
  • Deployed local COD services backed by WAPI’s analytics engine
  • Delivered monthly insights on market performance, COD trends, and growth opportunities
  • Enabled multi-store inventory synchronization to prevent overstock or sell-outs
  • Onboarded the client’s 13 Shopify stores to the WAPI system for future scalability

Seamless Control with WAPI’s Intuitive UI

WAPI’s technical team swiftly connected all five Shopify storefronts to its backend system, ensuring complete synchronization of real-time order flow, inventory updates, and financial data. This meant every order, regardless of which store it came from, could be tracked, fulfilled, and analyzed within a unified environment.

In parallel, WAPI deployed its COD solution-custom-tailored for each market-and helped Aphroly understand what products would sell best in which markets. These tools enabled the client to understand COD success rates by country and uncover actionable insights into customer buying habits.

Throughout the rollout and beyond, WAPI provided hands-on support. From integration to onboarding to monthly performance reviews, WAPI worked closely with the client to fine-tune operations, resolve local challenges, and make informed decisions that directly impacted growth. This wasn’t just a tech handoff – it was a partnership rooted in optimization and long-term success.

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What’s Next for Aphroly?

With a solid logistics foundation and a centralized system now in place, Aphroly is gearing up for its next phase of growth. The brand plans to double down on its highest-performing markets, expand its product line, and test new advertising channels with greater confidence. Leveraging WAPI’s ongoing analytics and fulfillment support, Aphroly is well-positioned to scale even further across Europe-faster, smarter, and more strategically than ever before.